Every draft starts with a read

Every open loop, buttoned up

Buttoned watches your email, calendar, calls, and website. It finds the people waiting on you, reads each one, and drafts the follow-up in your voice. You approve. It sends.

Get startedSee how it works

Connect Gmail. Your first open-loop queue lands the same day.

Today · waiting on you
DR

Dana Reyes · VP Ops, Volt Manufacturing

Asked for pricing on Thursday's call. You never sent it.

Open loop
3 emails2 calls12 site visitstrial · day 12

⚖ The read

Worth pursuing. Warm buyer going quiet. She asked for a number and never got one. Play: send the pricing recap today.

Draft · in your voice

your inbox · same thread

Dana, good talking Thursday. You asked me to send pricing, so here it is: the growth plan runs $890 a month for your whole team, and the pilot you scoped would go live inside two weeks. Happy to walk your ops folks through it if that's easier.

ApproveEditSkip

What it catches

Every way a person slips through, covered

None of this is configuration. Buttoned watches the signals and recognizes the moments on its own. These are the ones that fill most queues.

Open loop

The meeting nobody followed up

Yesterday's call ended with next steps and nobody sent them. The recap is drafted before your coffee, with what was actually said on the call.

Open loop

The unanswered thread

You emailed someone who fits your ICP and got silence. The read decides whether they deserve one more touch or a graceful drop. Never a nag.

High fit · high intent

Your ICP, on your pricing page

Someone who matches your ICP starts doing interesting things on your site. They reach Today as a standout before they ever write to you.

New lead

An email lands on your site

Someone submits their address in a form. Buttoned stitches their past visits to it, enriches who they are, reads them, and drafts the first touch.

Back again

Gone for months, suddenly back

They onboarded a while ago and drifted off. This week they keep coming back to your site. Buttoned spots the return and hands you the whole history.

Open loop

The trial that stalled

Signed up, poked around, invited nobody. Buttoned catches the drift while there is still something to save, and says what to do about it.

Fully connected

Your stack in. One queue of decisions out.

Buttoned is not another tab to feed. Connect the tools you already run and everything they know becomes the Today queue you saw above.

Gmail
✓ 8,412 threads
Calendar
✓ 126 meetings
Slack
✓ 48 channels
Your website
✓ 14,208 visits

Today · built from your history

One story per person · one queue of decisions · backfilled from day one

14open loops found3standouts ranked6drafts ready to approve2cold sends blocked

Also feeds the story

LinkedInPostHogInstantlyAll read-only.

How it works

From connected inbox to closed loops in four steps

01

Connect

Connect Gmail first. Add Google Calendar, Slack, LinkedIn, and a snippet on your site when you want more signal. Read access, a few minutes, no engineering.

02

Surface

Every morning Buttoned surfaces your open loops: people waiting on a reply, promises made on calls, trials going quiet, and the standouts worth a first touch.

03

Read

Before a word gets written, Buttoned reads the person. Every email, call, and visit becomes a verdict, the reasoning behind it, and a recommended play.

04

Send

Buttoned drafts the follow-up in your voice. You approve, edit, or skip, in the app or straight from Slack. Approved drafts send from the right inbox, in the right thread.

⚖ The read

It reads the person before it writes a word

Buttoned holds one story per person: every email, every call, every visit to your site, every step in your product. Before any draft, it turns that story into a judgment you can check.

  • A verdict, not a score. Worth pursuing, not yet, or not relevant, weighed from ICP fit and live intent, with the reasoning spelled out so you can disagree.
  • A play, not a ping. The read ends with what to do next: send the recap, book the call, or leave them alone.
  • Veto power. If a person is not worth contacting, the read blocks the draft and the automation behind it. Silence is a valid play.
Dana Reyes · Volt Manufacturingone story
Tue

Discovery call

asked about seat pricing

Tue

You promised pricing by Friday

said on the call, caught by Buttoned

Thu

Back on your pricing page

twice in one afternoon

Now

Nothing sent

the loop is still open

⚖ Worth pursuingPlay: send the number today
Standouts · todayranked from the full pool
PS

Priya Shah · CTO, Meridian Robotics

6 pricing views this week · second teammate joined the trial

★ Standout
TK

Tomas Keller · Founder, Harbor Freight OS

Replied to your last send after 3 quiet weeks

★ Standout
AL

Ana Lima · Head of RevOps, Coastline

Booked and rescheduled twice · still opening every email

★ Standout

Stories written · drafts one click away

Standouts

It finds the people you would never have flagged

Follow-through is not only about the people you owe. Some of the best conversations are the ones you have not started. Buttoned ranks everyone in your orbit by ICP fit and live signal, and hands you the few worth a first touch.

  • Ranked from every signal. Site visits, product usage, replies, and calls score everyone who has ever touched you, not just this week's form fills.
  • Story already written. By the time a standout reaches you, Buttoned has written who they are, what they did, and why now.
  • On Today, every morning. The top standouts land next to your open loops, each one a decision away from a draft.

Sequence firewall

Cold sequences never hit warm threads

The most expensive email you send is the automated one that lands in a live deal. Buttoned sits between your outbound tools and your relationships and checks every send before it happens.

  • Warm threads are off limits. Anyone already in a real conversation with your team never gets a cold template on top of it.
  • No means no. People who opted out or said not now stay out of every sequence, on every tool.
  • The read guards the gate. Before a batch goes out, every recipient gets read. The ones that fail get held back with the reason attached.
Outbound · checked before sendthis week

dana@voltmfg.com

Instantly · Q3 outbound · live conversation with you

Blocked

sam@ferrous.io

Sequence · step 3 of 5 · said no in March

Blocked

j.park@northwind.co

Campaign add · webinar list · failed the read: wrong ICP

Blocked

212 new leads

Instantly · Q3 outbound · no open threads, read passed

Cleared
Warm threads protected this week3

The rest of the engine

Built for the whole follow-through motion

Approve from Slack

Review cards land in your channel with the person's story, your prior outreach, and the draft. One click sends, without opening the app.

Calls in the story

Synced from your calendar or pasted as a transcript. Drafts reference what was said on the call, not just that a meeting happened.

Group plays

Build cohorts like "booked a call but never got a follow-up" and draft for the whole group at once. Every email still reads personal.

Stale drafts withdraw

If the person replies or the deal moves before you hit send, the pending draft pulls itself back. You never send yesterday's email.

The right sender

Drafts sign as whoever owns the conversation and send from their inbox, in the existing thread. Nobody hears from a stranger.

The morning digest

One note each morning, in email or Slack: what happened overnight, who is waiting on you, and what got handled without you.

Why Buttoned

Follow-through, not another CRM

Buttoned is follow-up automation for people who sell from their inbox: founders, small sales teams, and anyone whose deals live in Gmail and on calls. It replaces the mental list, not your tools.

Not another CRM

Buttoned is a layer on the tools you already run, not a database you maintain. Nothing to migrate, no pipeline hygiene, no fields to fill. Keep your CRM if you have one.

It knows the whole story

Email, calendar, calls, LinkedIn, site visits, and product usage roll into one story per person. Every judgment and every draft starts from all of it.

It writes like you

Your openings, your sign-off, your level of formality. It varies its phrasing and strips the tells that make AI writing obvious. Nobody gets a "just checking in."

You hold the send button

Drafting is automatic. Sending is yours. Auto-send is opt-in per flow, and even there the read can veto the send before it happens.

FAQ

The questions everyone asks

Find out who is waiting on you

Connect Gmail. Buttoned reads your history and shows you every open loop the same day. What you send is always up to you.

Get started